What Is PPC? Pay-Per-Click Marketing.

Have you ever wanted to understand “what is PPC?” Whether you’ve discovered a few things about Pay Per Click marketing and are interested to hear more, or you understand that you want to use PPC to promote your company, but aren’t confident how to get started, you’ve come to the best place!

This is the first exercise in “what is PPC?” a simple guided that will show you everything you need to remember about Pay Per Click and how to make it achieve business.

One, we’ll need to determine what is “PPC” and discover a basic knowledge of how PPC advertising works.

What is PPC?

PPC stands for pay-per-click, a form of internet marketing in which merchants pay a charge each time one of their ads is clicked. Basically, it’s a way of gaining visits to your site, rather than trying to “win” those clicks naturally.

Search engine promotion is one of the most common kinds of PPC. It enables merchants to bid for ad position in a search engine’s sponsored links if someone searches on a keyword that is relevant to his or her business. For instance, if we bid on the keyword “PPC management” our advertisement might display in the top 3 spot on the Google results page. The google results page is commonly known as SERPS. Search Engine Results Page.

How does PPC work?

Each time our advertisement is clicked, transferring a visitor to our website, we must pay the search engine a little charge. If PPC is operating accurately, the fee is small, because the visit is worth more than what you pay for it. For example, if we pay £1 for a click, and then the click returns a £300 purchase, suddenly we’ve made a substantial profit.

A great deal goes into developing an all-conquering PPC campaign, from examining and choosing the best keywords, to ordering those keywords into structured campaigns and ad groups, To establishing PPC landing pages that are built for conversions.

Search engines compensate merchants who can produce relevant, logically targeted pay-per-click campaigns by charging them less for ad clicks. If your advertisements and landing pages are beneficial and pleasing to users, Google imposes a lesser charge per click, leading to more significant savings for your company. So if you want to begin using PPC, it’s essential to learn how to do it correctly.

What is Google AdWords?

Google AdWords is the single most successful PPC ad system in the world. The AdWords program allows companies to build ads that display on Google’s search engine and other Google resources.

AdWords works on a pay-per-click basis, in which users bid on keywords and pay for each click on their ads. Once a search is launched, Google delves into the myriad of AdWords merchants and determines a collection of winners to display in the relevant advertisement space on its search results page. The “winners” are determined based on a mixture of factors, including the quality and significance of their keywords and advertisement campaigns, also the size of their keyword suggestions.

More precisely, who takes the spots on the page is based on an advertiser’s Ad Rank, a metric determined by adding two key agents;

Cost Per Click Bid – the greatest price a merchant is prepared to spend.

Quality Score – a rate that takes into reckoning your click-through rate, relevance, and landing page quality.

This method provides winning advertisers to influence possible clients at a price that suits their means. It’s actually a sort of auction.

How AdWords Works

Managing PPC marketing within Google AdWords is especially important because, as the most common search engine, Google gets enormous volumes of traffic and consequently gives the highest impressions and clicks to your advertisements.

How frequently your PPC ads surface depends on which keywords you select. There are plenty of factors to determine how successful your PPC advertising campaign will be; you can manage a great deal by concentrating on:

Keyword Significance
Landing Page Quality
Quality Score

Google’s evaluation of your keywords, landing pages, and PPC campaigns. An improved Quality Scores generate extra ad clicks at reduced costs.

Running Your PPC Campaigns

Once you’ve produced your campaigns, you’ll want to watch them frequently to make sure they stay productive. You should be continuously examining the performance of your campaign and make improvements to optimise your account.

You’ll see more as we add more details of PPC management services in our next blog. If you’ve already have an AdWords account and need some advice on management, we are always happy to help. Our prices start from £100 a month for full Pay per Click Services from PPC Specialists.

Keep it Froogle!