So, whats is digital marketing?

Discover The Benefits Of A Digital Marketing Strategy

 Today, “digital marketing is a $100 billion industry,” according to Reuters. Businesses are spending their money on what works. In fact, digital marketing is a great way to reach a global market with your products, goods, or services.

Discover what is digital marketing strategy and what it means for your business. With over 4.44 billion people online, your brand can also reach a target audience and stay in view of potential customers. However, marketing experts suggests; creating a digital marketing strategy if you want to be successful building your brand over the internet.

What Is Digital Marketing?

Digital marketing allows businesses to market their products using a digital technology platform (usually online), but including mobile phones and display advertising. Digital marketing platforms include:

  • Search engine optimisation (SEO)
  • Content marketing
  • Pay-per-click (PPC)
  • Email marketing
  • Social media marketing

and much more…

What Is Digital Marketing Strategy?

The digital marketing industry confuses digital strategy with the tactics used for marketing. However, a digital marketing strategy answers the questions; “is your marketing in the right place or appealing to the right audience?” A solid strategy reduces the time it takes to assess this information and see if it’s helping your business reach its targeted marketing goals.

By using a strategy, you’re establishing the what, where, and why while a tactic explores how you’re going to achieve your strategy. In fact, your strategy should be determined before you layout your tactics for achieving your marketing goals.

How Does A Strategy Define Your Marketing Goals?

A marketing strategy defines your business goals and the direction you want your business to take.Your marketing strategy should be unique to your business. In fact, according to Michael Porter, digital marketing expert, “a marketing strategy should focus on what not to do.” The following is included in optimizing a strategy:

  • About your company
  • About your competitors
  • Your target audience
  • Your business goals
  • A solid marketing strategy
  • KPIs
  • Requirement to fulfill the strategy

and more….

Your business analysis must include research along with your insight and experience for your marketing strategy to be successful. Although, each business is different and the digital marketing strategy for one business may not work for yours. Your brand base and customers may differ from your competitors creating the need for a different digital marketing strategy. As a result, customer variation will produce different results for your digital marketing campaign.

Note:: As your digital marketing strategy evolves, businesses must be able to incorporate new technologies.

The digital platform is always changing and what works today, may not work later on down the line for your business. Your business strategy is your guide to adapt to changing technologies and changes in the market. Consequently, a marketing strategy that fails to evolve runs the risk of becoming out-dated and unable to stand up against your competitors. It’s important to work with a digital marketing professional that has an eye for changes or current trends in the digital marketing network.

Does My Business Really Need A Digital Marketing Strategy?

A digital strategy isn’t created in one day. A solid digital marketing service will be formed by performing critical analysis of your business, goals, and brand needs. More importantly, a thought out strategy will lead to conversion and solidifying your ROI. For small businesses, digital marketing is cost-effective and has an immeasurable success rate. Your business has an opportunity to bring awareness to their brand and reach their target audience even if their budget is tight. Most businesses use digital marketing to identify their audience and gain an understanding of what their needs are.

If you want to save money and reach a wider audience than other traditional marketing trends, creating your digital marketing strategy is important. The right marketing strategy can help customers gain an understanding of your business and also create brand loyalty. A digital marketing strategy will help your business remain competitive despite competitive big name brands.

In fact, digital marketing can be combined with other forms of marketing to create a larger campaign and help businesses reach their goals of being successful. Don’t stick to one marketing medium while the industry is currently evolving by adopting your digital marketing strategy for your business today! I hope this goes some way to explaining the basics of what is digital marketing, should you need any further assistance, please complete the form below. 

Supplemental Resources:

Reuters

Statistica