Over half of all web traffic is mobile (52%). We are yet to meet a website owner that wasn't interesting increasing traffic. If you want a chance at 52% more traffic, think mobile. By the end of 2018 predictions are 79%!
57% of internet users say they wouldn't recommend a business with a poorly designed website on mobile. No business wants it's visitors to be wary of referring them
Search Engines favours Mobile responsiveness. For some time now, Google have enacted harsh penalties for website failing to meet the standards for mobile friendliness.
Mobile = Local?
40% of mobile searches have local intent. Even local businesses need to be equipped with a mobile strategy. Local buyers are more likly to recommend local business via social media.