Types of Digital Marketing
Nowadays, digital marketing is the best way to increase brand awareness and increase your sales. Everyone is present online and that’s why your company needs to be present on Internet and social media.
Digital marketing allows you to reach more prospective clients, as well as to target your audience. It allows you to have better communication with your customers than ever before. There are more types of digital marketing, and here are some that are giving the best results:
Search Engine Optimization (SEO)
The goal of Search Engine Optimization is to increase visibility of your website in organic, non-paid way. In other words, when someone is searching for product or service that your company offers, SEO can make that your website appears at the top, as one of the first organic results.
Search Engine Optimization consist of finding the most relevant keywords for your field and then using them on your website. The other aspect of SEO is building links on the web that connect your website with other websites.
SEO is a great way to bring more potential customers to visit your website and increase its traffic. click here for further ideas on how to improve your Google listings.
Search Engine Digital Marketing
Search Engine Marketing consists of buying advertisement space on search engines, such as Google AdWords or Bing Ads. There are more kinds of SEM, and one of the most popular is pay-per-click (PPC). It means that you will be charged certain amount of money every time someone clicks on your ad.
Social Media Digital Marketing
Being present on social media is crucial for effective marketing and communication with customers. It is the best way to reach large audience and it allows you to communicate with your customers and get feedback from them.
You should focus on creating quality content and engaging in communication with your customers. You can be present on more social media platforms, but the best advice is to focus on the platforms that your target group prefers.
It may be Facebook, if your product is intended for people above 30, or for example Snapchat if your target group are people in their early twenties.
Content marketing means creating useful content and publishing it on your social media. People are receiving so many messages every day, so you should really make an effort to make your content unique.
You should create valuable content, instead of fluffy one. Valuable content is the one that educates your audience, gives them useful information or motivation. Content marketing is great for building brand awareness and trust.
Affiliate marketing means hiring someone online that will act as a sale person for your product or service and promote them online. You pay them certain amount, a commission, for every conversion. This method is commonly used by e-commerce websites because it gives great results.
When hiring an influencer to promote your brand online, you should choose someone who is followed by your target group, in order to have better conversion rate.
Influencers are promoting your product by posting photos with it, that will be seen by their audience. It is also becoming popular to hire an influencer to take over company’s social media account and to post content and engage with its audience for a day.
Email marketing allows you to create a base of your loyal customers who gave you their e-mail address because they want to be informed about your new products. You should update your subscribers regularly and send them valuable content and information.
That way you are creating a lasting relationship with them. Some experts recommend e-mail marketing because they believe that even when the most popular social media platforms lose their popularity, people will still be using e-mail.
Viral marketing happens when you create a post that is so good, useful or funny, that it literally explodes around the web. People start sharing your post with their friends and followers and in a short period of time it can reach large audience, which will increase your website traffic.
Mobile Phone Marketing
Companies sometimes use SMS advertising to inform their customers a out special offers, sales or any important news.
Many Types of Digital Marketing
In order to achieve the best results, companies usually combine two or more types of digital marketing. Everything depends on what is the goal you want to achieve and who is your target group, or your ideal customer.
We are always happy to provide many types of Digital Marketing and a complete plan for your business. We are here to help in any way, fill in the below form, and we’ll provide a thoroughly planned out campaign. We are Froogle by name and Froogle by nature.