The statistics on social media usage speak for themselves. Facebook alone has more than 1 billion users and combined; all the big social media websites have nearly 3 billion active users. What if you could harness this potential to boost your SEO? Search engine optimisation has become a core part of every business – it is the only way that you will get users to see and interact with your website. The good news is if you use social media in the right way you can make it work to boost your SEO rankings in several ways.

All social media sites are considered authority websites – according to search engines they are some of the most reliable websites on the internet. This means that every time a user clicks on your link and connects to your website from a social media site you get a high-quality inbound link. Remember the value of useful incoming links? Imagine if you could have thousands of them connecting to your site every day – how much of an SEO boost would you get?

Another benefit of social media and SEO is that it makes it easy for users to find you. Most users don’t visit sites anymore unless they are looking for something very specific. Unless your business is one of the biggest in the world, you can be sure that no one is really going to type in your URL. The only way you can catch users’ attention is through social media. Each time you post a video, an article or even just an interesting question it should be accompanied by your link. By clicking on this link users will be able to access your website quickly, and they start to become familiar with your brand and your products. Over time, so long as you provide them with reliable products and regular service, they will begin to turn to you every time they need something that is in your category. The more people buy from you, the higher your SEO rankings get. Can you really afford to leave social media out of your SEO strategy?

In order for social media to work, it has to be done right. You may assume that it is best to have profiles on as any social media sites as possible, but this doesn’t really work. It is better to have two or three sites that you can update on a regular basis, rather than many that you have a hard time keeping track of.

You should make sure that each post that you put out there has value. It should be interesting and relevant to your brand and also the user. The only way to remain relevant to users is to find out what they are looking for, and social media can help you with this just follow their conversations and find out the kind of content that they share and discuss the most.

Whatever business you are in, it is clear that you cannot afford to have social media without SEO and vice versa.