PPC services may seem like an idea whose time has come and gone – why should you bother with it when you can do SEO and get organic leads? The truth is that while search engine optimisation is a powerful tool that can help give leads a big boost PPC can also help you in a significant way. PPC is different from SEO because for every ad that you put out there you have to pay, but if the campaign is carried out correctly, you can expect several benefits. The first is that it is a tried and true method of generating leads. Once you pay a search engine for ads they will put them up in the right places, and you can expect to get click-throughs – all that is left is to come up with a valid conversion strategy to get leads to buy. Here are other benefits you can expect if you hire the right PPC management agency:
PPC services are one of the fastest ways that you can get leads coming in. While SEO works wonders in getting you organic leads, it can take a long time for you to see those leads coming through. Even the best run SEO campaigns can take weeks before you see tangible results. PPC is different in that as soon as your ads are up you will start to see leads coming in.
PPC results are easy to measure. There is a direct correlation between an ad that you pay for and the number of leads that it generates. If an ad is not working, you can redesign it, put it up and see if it does any better. With time you will know which ads work and which ones do not.
With PPC services you never have to worry about algorithms. Many business owners will tell you that one of the most significant problems they have with SEO is changing algorithms – as soon as they have their website, compliant search engines issue new guidelines, and they have to go back to the drawing board. With PPC you never have to worry about any of that.
PPC is a great way to ensure that people see your brand as much as possible. Each ad you put online will have your logo on it, and the more users see it, the more they get familiar with it. Users are more likely to buy from brands that they recognise than those they see for the first time.
With PPC services you can work with any kind of budget. The number of ads will be dictated by how much you can afford. If you get your PPC campaign off the ground and things go well, you can put out fewer ads, or you can buy more ads if you feel that your brand needs more exposure.
To ensure that PPC works make sure that you hire an experienced PPC management company – they will be able to design a campaign that brings a return on investment.