Pay Per Click: What are the Benefits of PPC Management?
You have probably had PPC management agencies approach you a few times about conducting a campaign for you but have been reluctant because you are not exactly sure how a campaign like this would benefit your business – you have been doing SEO and using other marketing strategies, so how can PPC help your bottom line? While it is an excellent idea to do SEO and use social media to market your brand and your products, you should also take PPC seriously.
To understand why PPC works, it is best first to understand what it is. PPC means Pay Per Click, and its beauty is in its simplicity. You place ads on Google, and each time a user clicks on one of your ads you are charged a small fee.
The great thing about PPC is that it is a targeted way to promote your business – by the time a user is clicking on your ad they are interested in what you are selling, and there is a good chance that they will buy from you. If they don’t, they may leave you their email address, and you can do some further convincing using an email campaign. PPC comes with several unbeatable benefits:
You get results quickly – PPC is the fastest way to get an online business up and running. Once you set up a website all you need to do is place ads, and you will start to see a steady stream of leads. If you don’t have the time to wait for organic search results PPC is the perfect way to go.
You get measurable results – every month you know how many ads you have placed and how much those ads have cost you. You also know how many leads you have received from those ads and how much revenue they have helped generate. PPC eliminates guesswork, and you are able to adjust your campaign accordingly as you go along. If you are looking for a better understanding of please follow this link “What is PPC?”
PPC helps you avoid something that many internet marketers dread – search engine algorithms. If you want to rank organically, you have to follow the instructions that are provided by these algorithms, and this isn’t always easy to do. They can be complicated and keeping up with them can also be taxing. If however, you focus on PPC you will not have to worry about this. For further information on SEO click here.
PPC helps you target the right audience. Imagine, for example, that one of your competitors is offline, and when users click their link, they are not able to find their website. If, however, they click on your ads they will be directed to your website, and you have the opportunity to cash in.
For you to make money using this strategy, you have to hire the right PPC management agency. Fortunately, you do not need to look any further! At Froogle, we have plenty of experience (10 years) with PPC management, and we can demonstrate it with our results. We are Google certified in all PPC management disciplines.
We always recommend that budgets/limits are set with any Adwords spend, they can start from as little as £100. Please take a look at the various options available within PPC management below. It’s not a one size fits all as so many believe, our campaigns can be tailored to your business.
Follow the link to a simple guide to Pay Per Click advertising
Types of Pay Per Click Advertising
We specialise in the full range of online paid advertising, get in touch, and we’ll advise you on the best for your business.
Google Shopping
Change “online browsing” into “online buying” with Google Shopping. We’ll ensure your product will be in front of the people looking to purchase no matter what device they are using. Simple and effective and can increase e-commerce conversion rates substantially.
