What is re-marketing? Have you ever been on a website and then for the next couple of weeks that website follows you around politely reminding you, that you have been on this site and there may be an incentive should you return and purchase? This is re-marketing in its simplest form.
It gives you the advantage of reaching people after they have interacted with your website. We can target who formal the following criteria, web pages, web categories or abandoned shopping, to mention a few.
In short, any online digital campaign worth its salt should be backed up by a re-marketing campaign. Why drive traffic to your website if you don’t intend to capitalise by reconnecting with the customer by displaying the product/service they viewed further downline. 49% of the customers will visit 2 – 4 more website before they purchase!