One billion users on YouTube and year over year consumers double there time on youtube! This is what makes video advertising so special, the fact that there is an instant connection between creators and fans. Video Ads are dynamic, authentic and interactive.
As an Advertiser this allows you to reach your target audience, engage with them and showcase your product or service in the right context. We can go beyond the usual and look at intent behaviours and distinguish between intent, passion or a casual interest. To truly engage consumers who matter the most in the place they are consuming content.