How Digital Marketing works

Digital Marketing is a powerful resource that’s used to bring awareness to your business or brand. According to online statistics, “60 percent of all digital marketers achieve their goals.” Without marketing your business, it’s very unlikely you’ll reach your intended audience or a significant ROI.

In fact, many businesses don’t understand the value of hiring a professional marketing agency and lose time, resources, and money trying to advertise on their own with very little experience. The following discusses the importance of online marketing and why many businesses have decided to use it as a part of their marketing strategy.

What Is Digital Marketing?

Digital Marketing


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Simply put, to most businesses, digital marketing is any form of advertising done over the internet. However, digital marketing can be used with a mobile device or display advertising. Digital marketing has become a very important advertising medium. Businesses that want to reach an online audience or combined advertising strategies often turn to digital marketing resources.

Before you can begin to understand how digital marketing works, it's important to understand what it is. Let's take a closer look at what digital marketing is and how it serves nearly almost any business niche.

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How To Choose The Right Digital Marketing Platform?

Note: A digital marketing strategy/platform is a set of tools and techniques that helps your business reach its goals through internet marketing channels.

The most important part of marketing is staying ahead of the competition, generating leads, and conversion rates. A digital marketing strategy (i.e. funnel marketing) is one form of digital marketing that can help you reach your goals. We’ll first take a look at the best way to choose your digital channels and then discuss how some of those platforms work for your business.

To choose a digital marketing strategy, you can stay on-trend, but analysing your business niche and marketing goals is the key to a successful digital marketing solution. The best way to create a digital marketing strategy is through data analysis. When are customers visiting your website? How long are they spending on your landing page? These are a few questions using your digital marketing data will answer to help you choose a medium. Many marketers use website analytics to measure and refine their website to meet their digital advertising goals.

Website analytics should be one of the first digital resources you use for your business because having a website is a crucial element to branding your business. Internet Live Stats reported; “there are currently 1.5 billion websites on the internet.” Your business can’t afford not to use website analytics as a part of their digital marketing strategy if they plan to stay competitive. Website analytics will measure, analyse, and utilises your website data to drive the underlining initiative of your digital marketing goals. Technology allows businesses to embed digital marketing into their website with a call-to-action (CTA) or mobile ad.

Choosing a digital marketing strategy is the beginning of your digital marketing journey, but it’s an important part of the planning process that should never be skipped. However, when it comes to analytics. If you’re not well versed in digital marketing, the best way to ensure the success of your marketing campaign is by hiring a digital marketing expert. Many businesses rely on a digital marketing strategy to help them reach their marketing goals. Because digital marketing is an investment, having a strategy in place will help you optimise your marketing campaign before it’s put in place.

Top 3 Digital Marketing Tools

With billions of people using the internet, your business must stay engaged with those users. Every digital marketing campaign requires content and knowing how to market that content can mean the success or failure of your business.

Your digital marketing must create an online brand identity your prospects can relate to. Content marketing gives your website rank and visibility is one of the core fundamentals of digital marketing.

Marketing experts can agree, “content marketing is essential to your digital marketing campaign.” Content marketing builds trust and sets the standard for your brand voice. If you’re successful, your leads will become an actual conversion.

As a digital marketing resource, video ads have become very popular. In fact, Forbes recently reported; that video marketing is the future of content. Here are a few numbers every business should know if they’re using marketing as a part of their digital strategy:

  • 90% of consumers said videos helped with their purchasing decision
  • 64% of consumers said they purchased a product after seeing a video about it
  • YouTube rises by 100% each year
  • 35% of businesses are using video ads

With these kinds of statistics, video marketing as a digital resource has the potential to increase business revenue by 200%. Video ads stay on the top-of-the-mind and works well over all platforms, including a mobile device.

Social media is a great digital marketing tool that allows you to build your customer loyalty. Customers want to feel engaged and connect with a brand they’ve decided to become a part of by having a deeper customer relationship.

In fact, for many small businesses and startups, social media has become the “next big thing” and quickly replacing other forms of marketing and advertising. For others, social media has been a great way to incorporate their other marketing tools with digital resources.

“We went to Froogle on a strict budget, they were the only company that took the time to explain other revenues available to us.

They provided a great design as expected, but most of all, they had our companies priorities at heart.”

Mark Anderson , GHT Ltd

Froogle created our first and our second website. We truly had not got a clue the first time we sat down for a design meeting.

They explained that the visibility of a site is more important than design in the first instance….. A great bunch of guys, wouldn’t go anywhere else.

Ed Brooke, Albert Rosine Ltd
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Technology has had an impact on almost every business, including marketing. With over 3.3 billion smartphone users worldwide, more people are getting news, entertainment, information, goods, and services from the internet.

In fact, 46 percent of those mobile device users have purchasing power which is valuable data to a marketer. Digital marketing is a preferred advertising tool because it can conveniently be combined with other marketing techniques. When compared to other marketing mediums, digital marketing also costs less.

With so many digital marketing tools, it’s important to choose a medium(s) that works strategically to help your business reach its intended marketing goals.

If you’ve gotten this far, congratulations. 40% of researched topics only mange 500 words!! Lets soldier on, more great tip bits to follow.

There’s still a lot to understand, but over time digital marketing gets easier with the right help. Hiring a professional will allow you to focus on other key areas of your business. But it’s always essential to understand the reporting element of the work being completed.

How Important Is Traffic To Your Digital Marketing?

Without traffic visiting your ads, your social media, and your website, there’s little you can do to create brand awareness. In the world of digital marketing, traffic is accomplished by generating leads.

General leads is one of the core elements of your digital marketing strategy. If your digital marketing operatives are successful, you will start to generate leads that convert.

Consider the fact that your digital marketing campaign can turn into a multi-channel network. Do you know how to incorporate multiple proven digital marketing tools into one campaign? It’s important to use a number of techniques and strategies to reach your business goals.

For example, PPC ads are a great way to target a specific audience (targeting an audience is a digital strategy tool). Did you know video ads are gaining ground on pay-per-click (PPC) ads? A professional digital marketing expert can understand the importance of combining PPC ads with videos, even if you don’t.

For some businesses, a significant part of understanding how digital marketing service works is understanding their goals and allowing a professional to map them out. Discover how to find a digital marketing professional by continuing to read more details below.

Digital Marketing Funnel

Staying ahead of the competition is also going to be a part of your visibility goals. You have to bring awareness to your business or brand if you expect to reach your goals. A professional digital marketing expert will know how to keep your brand ahead of the competition.

More importantly, they understand that bringing awareness to your brand is more than just creating an eye-catching website. If elements of your website like loading time or errors are present, you have the potential of losing a customer to the competition.

Generating leads is essential to your website because it is what helps you get loyal followers to your brand or customers for your business. Your digital marketing strategy should always strive to get your leads up by a higher percentage each time your business formulates their marketing strategy.

Lead generation is centred around your website, awareness, visits, and engagement. To generate a sufficient amount of leads, you must be able to optimise your digital marketing tools to reach your goals effectively. A professional marketing expert has worked with many businesses and will know how to generate leads for your brand.

Digital marketing should be able to keep you ahead, build traffic, and help you drive up your revenue. You should never continue to work with a digital marketing professional that isn’t getting considerably measurably conversion rank.

However, an abundance of leads isn’t better than quality leads that make a purchase. A digital marketing professional understands the fundamentals of digital marketing funnel to help you realise the conversion rates of your competitors.

A digital marketing expert will know how to stay on-trend, but also help your business stand out with the many types of digital markeing

An expert can help you create a professional website and reach your business goals within an agreed-upon budget. Prices for digital marketing vary based on the number of marketing channels your brand chooses to use. When compared to other forms of marketing, digital advertising is less expensive and is more effective in today’s “technology era.”

Remember, digital marketing is supposed to promote your brand and accelerate your business. When you capture your audience, it’s essential for your business to retain those prospects to ensure your digital marketing campaign isn’t getting the results you expect.

When you hire a digital marketing professional, it’s important to look for someone that has experience. Along with expertise, an expert digital marketing professional should be able to incorporate your business ideas into a plan. Earlier in the post, we discussed the digital funnel and an expert marketing professional will know how to execute the funnel as a digital marketing tool to work for your business.

Froogle Media is a leading a Digital Marketing company located in Lancashire. We will create the most effective solutions possible to place your company’s website in the top results of search engines to assist your website in becoming the best that it can be. If you want your company to have a larger online presence that will lead to more visibility and increase your profits, contact Froogle Media today!


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