5 Pay-Per-Click Mistakes That Can Cost You Money
One of the quickest ways to bring more clients to your website is pay-per-click (PPC) and avoid any Pay Per Click Mistakes is to Utilizing tools such as Google Ads and Bing Ads. Company owners can promote ads in the sponsored results segment of search results pages and pay a fee each time a customer clicks on your site from there ad.
However, PPC can be perilous if not administered correctly. You could end up spending a significant amount of money without receiving the number of new customers you were expecting.
New to PPC advertising?
If you’re new to PPC advertising, no problem. Running a successful campaign through a little practice is possible. Here are five expensive Pay Per Click mistakes you should dodge when starting out:
First Pay Per Click Mistake. = Sending all traffic to your homepage.
Suppose you’re managing a PPC ad for the keyword ” 13″ Apple MacBook Air ” goods you sell on your website. You installed the ad to appear whenever this keyword is searched for on your preferred search engine, and you use a URL/domain that redirects customers that click on your advertisement to your website’s homepage. Now, this customer must search through your website’s pages to find the aforementioned exact laptop model — if the potential customer even bothers to stick around.
In the above case, we took an interested, targeted customer and asked him or her to work for the information you promised. A conventional method would have been a connection straight to the laptops product page, bypassing any difficulty and taking your visitors one step nearer to making their purchase.
Whenever viable, direct PPC visitors to targeted landing pages. If you don’t possess a product-specific landing page to point customers to, design bespoke landing pages that give the correct information the user is looking for.
Second Pay Per Click Mistake. = Avoid sending visitors to your contact page.
Some companies direct PPC visitors straight to their website’s contact page to encourage email newsletter sign-ups or lead creation form submissions. This can not only discourage visitors and damage the opportunities of getting a sale, but it also hurts your campaign and can breach PPC platform guidelines.
If you’re advertising within Google Ads, for instance, be informed that asking visitors to fill out contact forms in trade for something free goes against Googles guidelines.
Third Pay Per Click Mistake. = Failing to AB test your ad text.
To provide the most compelling results, avoid operating PPC ads without testing first. You can A/B test your ads by generating various versions of the ad’s copy for all of your PPC ad groups. This way, you can decide which particular expression leads to the most click-throughs and on-site conversions.
Almost all PPC packages enable you to split-test but guarantee that your ad changes will be presented at random, so they produce essential data. Some PPC programs use predictive algorithms to show the ad change that’s most fitting to be successful, but this reduces the integrity of your A/B testing data. You can get guidance on how to guarantee that your ad variants are arranged randomly in your search engine’s help segment.
Fourth Pay Per Click Mistake. You can’t rely on ‘broad match’ keyword ads.
Broad match keyword ads are presented whenever all or a portion of your target keyword phrase is searched for, allowing the highest traffic available. However, you may be reducing relevance for range.
For example, assume you’re a solicitors company targeting the phrase “divorce lawyer” with a broad match ad. Your ad will perform on the results page for the search inquiry “divorce lawyer,” but it may also display for the phrases “reasons for divorce,” “drink drive lawyer” or “dealing with divorce for children.” In these instances, you will be spending money on unnecessary searches.
Placing your ads to phrase match or the exact match will lower your traffic potential, but help guarantee that your ads perform for search queries that are most applicable to your business.
Fith Pay Per Click Mistake. = Taking advantage of negative keywords.
Numerous people starting out with PPC fail to us the practice of negative keywords, which can restrict ads from displaying whenever specific words are sought after. Following the case above, adding the word “drink drive” as a negative keyword in your PPC ad group would check your “divorce lawyer” broad match ad from appearing in results for “drink drive lawyer.”
Adding negative keywords to your campaigns is the only means to master relevancy without reducing the possible traffic of broad match ads. Although you’ll want to dedicate time to discovering the many potential negative keywords that could affect your campaign.
A simple way to avoid any Pay Per Click mistakes is to employ aa PPC specialist, fortunately, you are in the right place. If you’ve already have an AdWords account and need some advice on management, we are always happy to help. Our prices start from £100 a month for full Pay per Click Services from PPC Specialists.
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