There is more to creating a website than having the basic skills. You must keep up to date with the latest trends/ fashions, but never forget that if your site is not seen, the design is a moot point! Here are our 5 Essential Web Design basics.

With design in mind, ensuring you are at the forefront will always give you an edge over the competition. Turning out thoughtless and duplicate design has become the norm for the majority of website design companies. If you truly want to produce creative design, having a myriad of on-trend website tips and tricks will enable you to win business and speed up your design process.

Original design can come from anywhere, but in our experience, if you stick with your own core values and avoid the “the masses” your already onto a winner. At Froogle Media our priority is to make sure your website is seen and produces revenue, this is not to say we are not creative or original. We just stick to our core values “the priority of all our website is to be seen”, and sometimes we have to sacrifice design over visibility.

Originality can come at a price, design over content is never a great formula unless you are looking at winning design awards. Functionality and visibility will always win out for a truly great website in our opinion.

With all that said, we are going to point out the most useful website design advice, the choice is yours whether you embrace them. Or dismiss them in the interests of originality.

5 Essential Web Design basics

When it comes to creating websites, success doesn’t come easy. Just building a site does not ensure visibility or recurring business. Its a hard slog of marketing content, Social Media and some PPC services from a Pay Per Click Company.

So, here’s a few web design basics that may help you moving forward.

1. Responsive Design is essential

Mobile device usage is massive, it’s never been more essential to make sure your websites are mobile-friendly/responsive. Over half of all web traffic is mobile (52%).

We are yet to meet a website owner that wasn’t interesting increasing traffic. If you want a chance at 52% more traffic, think mobile. By the end of 2018 predictions are 79%!

You must commit to responsive design, think mobile-optimised images, hamburger menus are the right choice, and much more.

2. Try to Simplify Navigation

Placing many links in the navigation bar/homepage may seem like a great way to keep people on your site. Trying to cover “everything” in the navigation can actually go the other way.

Complicated navigation systems create too many options for customers, confusing so they may decide to leave your site altogether. Hence the popularity of the hamburger menus.

Installing fewer details in your navigation menus and dropping sidebars are great ways to cut down on the amount of confusion that can exist on your site. This can provide better-looking designs without jeopardising user experience or growth rate.

3. Generous Font Sizes

Large typography isn’t a new trend or phase of design, but it’s still an excellent method to follow in 2018. Due to the fact it can grasp the reader’s attention and puts the focus on your content.

Readability on little screens, such as mobile devices, has performed a tremendous role in this trend’s growing demand, but it also fits in perfectly with the minimalist and flat design trends.

One web design tip for 2018 is to try including larger font sizes in your plans, such as font size of 18 points for body text, wherever it makes sense.

This incorporates any text you put in header pictures or even the text on a homepage when using a large, hero image.

Now make sure you concentrate on picking a web-friendly typeface that balances well, rather than worrying about which size to choose.

4. Generate More Space

Too much disarray can mislead users and make a website look overly complex. That’s one idea of why phasing out sidebars is suggested.
Nevertheless, you should also try developing more space in general rather than attempting to incorporate as many details as you can on a page.

it encourages a reader to concentrate on what’s important while providing you with the chance to build better-looking designs.

This space is typically regarded as “whitespace” or “negative space,”. However, this space doesn’t always need to be white, particularly if you’re building a website that uses generous images on its homepage and headers.

Reduce the amount of clutter in your designs and include more space about the features to help lead your users through your site. Whitespace can make it transparent where the user’s attention should be focused.

5. Images are everything

Improving the quality of the pictures you use in your business is a fabulous web design tip for promoting your designs. Instead of just using the available images that everyone else has access to, it might be time to invest in premium stock images.

Alternatively create or commission your own images from scratch, whether that’s going out and taking high-quality photos or video. Blending typography with your preferred pictures can be another powerful way to make them more productive and assist you in delivering your information.

Choosing stunning imagery for your website is a proven way to help you in reaching your goals and help your content stand out from the masses.

Final Thoughts on Web Design Tips

Continuing to learn and accumulate new web design tips, no matter how much knowledge you have, is one of the most potent things you can do to achieve and maintain success.

Hopefully, these web design tips have given you something to consider and help point you in the right direction for more education and experimentations.

Our final web design tip has nothing to do with Website design. As we have mentioned several times, great design does not ensure traffic, great SEO and PPC marketing does! When budgeting for your project keep in mind, half the budget for design the other half for marketing the new website.

Keep it Froogle!
Website Design Company based in Chorley, who specialises in local SEO Lancashire.